LinkedIn Launches Newsletters For Company Pages

Brands and companies now have the ability to set up newsletters directly in the app with an updated notification system for readers.

The LinkedIn platform continues to develop the ability for business users to manage their Pages. It is reported that in order to improve interaction with customers, company pages have received the ability to create and customize newsletters. Such a tool will increase audience engagement and build a community around the company page on LinkedIn.

Now the company's specialists can create a mailing directly in the application, with the help of which they inform subscribers about news, brand updates, or simply remind them of themselves. A similar tool - Articles for Pages, which is a set of options for distributing articles on the company's blog, was introduced a few months ago. Now, brands have received the Newsletters feature, which allows them to set up a full news mailing.

An important feature of Newsletters will be the ability to notify subscribers about new posts. Page subscribers will receive a one-time in-app notification of the news, and they have the option to subscribe to the newsletter by receiving an update notification by email. This isn't the only way businesses can use email marketing with LinkedIn, though. As you can also get emails from sales navigator and add them to your favorite outreach platform and execute a very personalized email outreach strategy.