Community Manager
Community Manager is a specialist who manages a community - a group of people who have united around some ideas, products, brands, common interests.
Community management is a set of actions to create a community, manage it and constantly attract new members. The profession of Community Manager is in demand not only in the network. Sometimes it requires personal meetings, holding various events.
Communities are divided into two categories: external - customer groups and internal - brand team. Business needs to build a constructive dialogue in both categories of communities and the community manager plays an important role in building trusting relationships with group members.
Community Manager Competencies:
- attracting new community members;
- strengthening relationships between current members;
- collection and analysis of feedback;
- tracking mood in groups;
- holding social events for members;
- audit, making changes to the community.
Benefits of a Community Manager for Business
Community Manager solves important tasks:
- maintains the loyalty of the target audience;
- helps to attract investors;
- looking for qualified personnel;
- works to strengthen the image of the company.
Ultimately, the community manager contributes to the growth of brand sales. An engaged participant is more willing to make a purchase, purchase new products that the brand offers him, he is happy to recommend the brand's products to friends and acquaintances.
Community members participate in the formation of ideas for new events and products, leave valuable feedback about the service and products. In a crisis, a loyal customer acts as a “brand advocate”, he protects it from the attacks of competitors. The community represents valuable traffic.
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