MICE
MICE (meeting industry) is an acronym for business tourism and events.
Includes 4 key areas:
- Meetings. Various corporate and business meetings, negotiations, etc.
- Incentives. Incentive, motivational, stimulating, educational events: trips, tours, trainings, team building, corporate holidays.
- Conferences. Conferences, seminars, forums, congresses and other similar business events.
- Exhibitions/Events. Industry exhibitions and presentations, press tours, charity and PR events (concerts, festivals, etc.).
MICE is a very broad segment of B2B services, which also includes business travel. The organization and conduct of such events are carried out by specialized MICE and event agencies. In their activities, they use SMMP programs that help them manage corporate events, generate and process reports on them.
The main difference between MICE tourism and ordinary individual or group tourism is considered to be higher standards and cost of services. MICE agencies provide clients with a wider range of services than standard travel agencies and travel agencies. Including with the development of individual proposals and programs of events.
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