Product Placement

Product Placement is an ambiguous term. It is used in various fields, the concept is extensive. but marketers, writers, filmmakers use the abbreviation PP.

In a general sense, this term refers to the demonstration of commercial goods by the heroes of literary and artistic works.

As a rule, one bright mention is used, and this is enough to arouse the interest of the target audience. Although the reverse situation is also possible, when the company’s hero signs a contract with a trademark and constantly mentions or demonstrates the brand’s products during the narration, for example, the character constantly drinks Coca-Cola because it is his favorite drink. Often in this case, even the name of the product itself can communicate with the brand to advertisers.

It's hard to imagine, but product placement has been with us since the 19th century. Literature often resorts to Product Placement. Cinema is not far behind: the world-famous Bond film advertised various brands: Bentley, Aston Martin, BMW and others.

Product Placement is an expensive type of advertising, only large well-known brands can afford it, which immediately evokes the association of the target audience, is remembered, makes people want to wear the same things, use the same products, eat in the same restaurants. Efficiency has not been lost since XIX, Product Placement is not limited by law, therefore it is used as an effective marketing channel.

Back Home eCommerce Encyclopedia

Set up integration without programmers – ApiX-Drive

Articles about marketing, automation and integrations on our Blog