Microsoft Clarity API

Microsoft Clarity is a web analytics service that helps you track and analyze the actions of website visitors. With it, webmasters can greatly simplify and speed up the monitoring of user analytics. For these purposes, the platform provides a number of analytical tools, including visual heat maps that display the behavior of visitors and their interaction with the site.

At the heart of the Microsoft Clarity interface is a dashboard that shows real-time site traffic data. The service allows you to flexibly adjust the number and content of displayed data blocks. The key module of the system is heat maps available in two formats: click map and scroll map. The click map shows the most popular areas of web pages among visitors (where they click more often), and the scroll map shows which parts of the pages they scroll to most often.

Another useful tool in Microsoft Clarity is the option to record and replay sessions. By looking at different user sessions, web designers and site owners gain valuable insights into their behavior that will help them fix bugs and optimize site design/functionality. Separately, it is worth noting an extensive set of filters that help make analytics more accurate and targeted.

In addition to standard filters (reporting time period, geolocation, browser, OS, etc.), Microsoft Clarity supports so-called “smart filters”. They are machine learning algorithms that recognize “excessive clicks”, “angry clicks” and “dead clicks”. The analytics tools offered by this platform allow you to make the site more convenient and user-friendly in order to improve conversion rates.

The service allows you to embed Microsoft Clarity functionality into HTML or Javascript code of any web page using an open API. Detailed documentation for API integration can be found here: https://docs.microsoft.com/en-us/clarity/clarity-api You can also save yourself the hassle of self-integrating via the API by using the no-code ApiX application connector- drive. It does not require any programming skills or special tools, helping you quickly launch a ready-made bunch of systems through a clear web interface in a matter of minutes.