Integration Google Analytics 4 + MailerLite

The new version of the Google Analytics 4 service helps webmasters and optimizers to flexibly measure traffic and engagement metrics for websites and apps. With its tools, they can compile reports across different devices and platforms, tracking touchpoints and visitor paths. Google Analytics 4 employs AI and machine learning algorithms, allowing it to compile quality, detailed insights about user actions. GA 4 enables the control of effectiveness and optimization of online marketing campaigns. Also, data can be exported to Google Ads and Google Marketing Platform. More

MailerLite is a SaaS email marketing solution that has been on the market since 2010. The number of its users, according to the company itself, has already exceeded 780,000 thousand, and the number of emails they send has reached a billion a month. Among the MailerLite tools are an email constructor that allows you to create letters from separate blocks on the principle of a constructor, the ability to create landing pages, customize pop-up messages, ample opportunities for managing the subscriber base and personalizing subscriptions, as well as analyzing campaigns. More