Marketo API

Marketo is a marketing automation platform for both small and large businesses. Using this service, you can optimize the company's marketing strategies, significantly increase the efficiency of the advertising department, and increase sales.

Marketo is used for marketing analytics. Using this service, you can find and attract potential buyers, understand what information about the product they are interested in, find out from which page they start their “journey” on the site, see the details of search marketing, track user behavior. This platform is able to satisfy almost all advertising needs of a business, thanks to a wide range of functionalities.

For example, with the Mobile Marketing option, you can tailor your advertising campaigns to match customer behavior and meet the needs of your target audience. The "Consumer Marketing" feature will help you offer potential buyers specific advertising campaigns aimed at meeting their expectations and needs. If a business has its own client base, then it is also possible to create an advertising campaign for it, aimed at an online audience through social networks, email, mobile applications.

Marketo API integration

If your company uses various services and systems in its work, then their work can be combined with Marketo via the API: https://developers.marketo.com/rest-api/ .

To perform the integration, you need knowledge in programming, and if they are not, then you will need the help of an IT specialist, full-time or hired from outside. But, if he does not have enough experience or qualifications, the established connection of the systems will not work correctly, everything will have to be redone, which means that he will again look for a specialist, wasting time and money a second time.

To avoid this, use the ApiX-Drive online connector. To work with it, you do not need programming knowledge, so you can perform the integration of services and systems with Marketo yourself or entrust this task to any employee of the company. The connector has a fairly simple interface, the whole process will take no more than 5 minutes. You can test Apix-Drive on one free connection.