GRP

GRP (Gross Rating Point) is one of the most important indicators in marketing, with which you can evaluate the scale of the advertising company. It represents the total sum of the ratings taken over a certain period.

The total rating shows how many times your video has been seen. The GRP calculation takes into account the first and second views, while the reach calculation only takes into account the number of users for whom the ad was shown.

With the help of GRP, you can see the percentage of the audience that saw your ad to the probable maximum number. If we take advertising on TV as an example, then everyone who watches TV is the potential maximum audience, on the Internet — everyone who has a computer and access to the network. You can also find such an indicator as TRP — the overall rating of the target audience.

To calculate the total rating, you need to know the results of all the ratings that were scored by individual ad impressions. They represent the percentage of people who have seen the commercial compared to the total number of people who might have seen it. At the same time, GRPs from different audiences are not summarized.

Calculations on the total rating are carried out for planning and scheduling advertising campaigns on TV. Further, the main calculations are already carried out directly on TV, based on the forecasts of the GRP ratings. Upon completion of the broadcast, the obtained indicators are re-verified with the predicted ones.

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