Brand Reputation Summit 2023
AN UNMISSABLE CONFERENCE ON SAFEGUARDING YOUR BRAND FOR PR PROFESSIONALS, COMMUNICATIONS MANAGERS, AND MARKETERS.
Leading brand and agency experts will share trends, case studies, and best practices across all three areas of brand reputation management:
- Crisis Management. You can’t predict when a crisis will happen, but you can be ready with the right preparedness strategy and response plan.
- Brand Reputation. Build and maintain a reputation that drives customer, employee, and partner trust.
- Brand Safety. Embrace ongoing risk mitigation processes to prevent messages, marketing, and content from damaging the brand.
CRISIS MANAGEMENT
Sessions include:
- The 11 crisis plan must-haves
- The 6 parts of a brand apology
- 4 group simulations that put you inside a faux crisis
And more.
BRAND REPUTATION
Sessions include:
- 9 keys metrics for best-in-class measurement
- 6 ways to combat brand disinformation
- 15 tools for social listening and reputation monitoring
And more.
BRAND SAFETY
Sessions include:
- 8 ways to "brand-safe" your content
- Brand safety case studies and lessons learned
- 4 ways to vet your influencers
- 9 top brand safety mistakes to avoid
And more.