9 Best Email Marketing Apps for Shopify. Free and Paid

Shopify is one of the most popular e-commerce platforms. And whether you're starting a new Shopify store or looking to expand your current one, email marketing is a must-have. Through email marketing apps, you can increase your email marketing return on investment (ROI) — which currently stands at $36 for every $1 spent — and reach out to your potential and existing customers. 

With the right Shopify email marketing software, or Shopify affiliate marketing app, you can integrate the app with your Shopify store, making it easy to track customer data and send automated emails based on your customers' actions. So which are the best email marketing apps for Shopify? We’ve tested some of the most popular apps to see which allows you to do the most with your Shopify online store.

Sender is an email marketing platform designed with ecommerce in mind, making it ideal for Shopify store owners. 

It brings the best of email and SMS to help you get increased revenue, better sales, and happier customers. As a result, you can design everything from complex multi-sequences to omnichannel sales campaigns and post-purchase SMS notifications using a single dashboard.

The platform helps you customize email newsletter designs from the free templates library or create your own in minutes using the drag-and-drop email builder. 

You can also use the one-click product import feature to create sales emails for your store quickly. This makes building and implementing any email workflow easy — be it sending a drip campaign to nurture leads or transactional emails to existing customers.

Sender also helps you customize your emails using the built-in personalization feature and segment your recipients to make your communication stand out. On top of that, you can track sales reports, email and SMS performance reports, and individual subscriber activity in real time.

Key Features:

Pricing: Free Forever plan with limited features. Premium plans start at $10 per month per 2500 subscribers.

NotifyVisitors is the best email marketing app that you can integrate into your Shopify store. The personalized experience provided by NotifyVisitors enables customers to have meaningful interactions with your brand, allowing them to feel heard and respected.

Not only does this make it easier for brands to create relationships with their customers, but it also allows for higher conversion rates and better customer retention. 

With unlimited segmentation and automated campaigns, NotifyVisitors provides everything a business needs to increase interaction with their shoppers. 

From personalizing emails using email templates to monitoring performance real-time analytics, NotifyVisitors ensures successful mapping between consumer behavior and marketing campaigns. 

It simplifies robust email marketing activity for Shopify merchants at numerous levels without any extra effort being required.

Key Features:

Pricing: It offers a feature rich free plan. Paid Plan starts from $49 per month.

Klaviyo is an email marketing service created for online businesses. It allows you to create sign-up forms and seamlessly integrate them with your Shopify store. In addition, it automatically syncs customer data so you can follow up with personalized shopping and product recommendations at the right time.

The integration with Shopify is simple to set up, and the platform has modern-looking email templates that work with dynamic blocks, allowing you to choose what customers see based on their data. 

Selection of pre-built workflows is extensive, ranging from welcome and abandoned cart emails to follow-up, post-purchase, and win-back emails. 

The platform has a Profiles section where you can see what customers have done, how much they’ve spent and when they’ll buy next. This gives you a comprehensive view of your customers and simplifies personalized marketing.

Key Features:

Pricing: Free plan with limited features. Premium plans start at $35 per month per 500 contacts.

AWeber mainly focuses on small businesses and is one of the market leaders in landing page software and email marketing.

As a Shopify email marketing app, you can use the platform to send emails, manage contact lists, build landing pages, and quickly analyze your campaign’s performance.

AWeber has over 1000 partner software solutions, making it simple to integrate with any platform.

The email platform also has an extensive library of pre-built email templates. With over 700 options, it can save you a lot of time, especially if you've never designed an email newsletter before. 

It also offers email testing, audience segmentation, and automation workflows to enhance your email marketing efforts.

Key Features:

Pricing: Free plan with limited features. Premium plans start at $19.99 per month per 500 subscribers.

ActiveCampaign is an email marketing software that offers powerful marketing automation with Shopify integration, making it easy to sync customer data between your ActiveCampaign and Shopify accounts.

The Deep Data integration allows you to see contacts who abandon a cart or make a purchase in your Shopify store, who are then automatically added as a contact in your ActiveCampaign account. As a result, you can view your customers' past behaviors and use that information to segment your list and create personalized emails. 

You can even see the contacts’ orders, abandoned carts, and spending totals within their profiles, giving you the view you’re used to seeing in more purpose-built CRMs.

On top of that, ActiveCampaign offers more digital marketing activities for Shopify store owners, such as SMS and smart paid advertising.

Key Features:

Pricing: Free plan with limited features. Premium plans start at $15 per month per 500 contacts.

Omnisend is one of the best email marketing apps for Shopify. It integrates with Shopify seamlessly, so you can get your email campaigns up and running in minutes. 

You also get an extensive set of easy-to-use features to help you grow your Shopify store. And if you want to enhance your communication strategies, you can add SMS and web push notifications as additional communication channels.

The platform also has a drag-and-drop editor for creating personalized email campaigns. And you can sync your Shopify customer data with an Omnisend account and use it to segment your subscriber list and send targeted messages at the right time. 

Other notable features include sending WhatsApp messages, scratch cards, gift boxes, and other incentives.

Key Features:

Pricing: Free plan with limited features. Premium plans start at $16 per month per 500 contacts.

Constant Contact is one of the better-known email marketing platforms that directly integrates with Shopify, along with some unique features such as social campaigns and surveys.

It offers robust email marketing automation that allows you to send automated emails based on where users click and automatically resend emails to recipients who didn’t open your email. 

You can also sync your Shopify store’s data with Constant Contact and create automated segments to send targeted messages and engage customers. For example, you can create pre-built segments of repeat, first-time, and lapsed customers.

Constant Contact has significantly improved its drag-and-drop email builder and provides an extensive library of pre-built email templates. For instance, you can use the drag-and-drop blocks to insert products from your Shopify store and coupon codes.

Key Features:

Pricing: 60-day free trial. Premium plans start at $45 per month per 500 contacts.

Mailchimp famously had some issues with Shopify due to the major breakup announced in March 2019. But Mailchimp re-launched its partnership with Shopify and now provides direct integration through the Mailchimp app.

Mailchimp makes it simple to create an email campaign and shows you all the steps you need to take upfront, making it an ideal platform for beginners. It has useful in-built automation templates and a robust email editor to make creating automated email responders much easier.

The workflow may not be suitable for everyone because you must first fill in all the details of your campaign, such as subscribers, subject line, and address before you can design your email.

Mailchimp’s other standout features include contact management functionality and reporting.

Key Features:

Pricing: Free with limited features. Premium plans start at $11 per month per 500 contacts.

EngageBay is a comprehensive CRM and marketing automation solution that can help businesses of all sizes improve their email marketing efforts, including those who use Shopify. 

EngageBay integrates seamlessly with Shopify, allowing businesses to import customer data, order history, and other relevant information directly into the platform. This makes it easy for businesses to create targeted email campaigns that are personalized to each customer's unique needs and interests.

The tool also comes with a powerful automation engine that enables businesses to set up complex email workflows that are triggered by specific actions taken by customers on their Shopify store. For example, businesses can set up an automated workflow to send a welcome email to new customers, a reminder email to customers who have abandoned their shopping cart, or a follow-up email to customers who have made a purchase.

EngageBay offers a range of customizable email templates that businesses can use to create visually stunning emails that are optimized for conversion. Whether businesses are looking to promote a new product, offer a discount code, or share helpful tips and advice, EngageBay's email templates make it easy to create professional-looking emails in just a few clicks.

Key features:

Pricing: A free plan with 250 contacts and 1,000 monthly emails, and paid plans start at $12.99.

As you can see, there's a good range of decent tools available to help you design targeted email campaigns for your Shopify customers. Which one you choose is based on what’s most important for your business.

Whichever tool you select, there’s much to gain by setting up email marketing for your Shopify store. If you haven’t started, now’s the time to evaluate and choose the best email marketing apps for your Shopify store.

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