8 Best Tools and Software for Marketers

Andrew Andreev

Author at ApiX-Drive

Reading time: ~12 min

Mailchimp

• A convenient drag-and-drop constructor allows you to create newsletters from ready-made blocks and templates, edit their design, and place images, videos, surveys, and applications in them.
• Built-in AI generates text for emails, subject lines, and other content formats. In addition, it checks texts for errors and improves them.
• Mailchimp provides tools to automate marketing campaigns and follow-ups. Users can automate processes from scratch or use over 45 templates by selecting the necessary rules and triggers.
• The platform makes it possible to dynamically personalize mailings based on browsing history, purchases, communication in online chats and chatbots, tickets, surveys, and more.
• The service allows you to segment your audience by geolocation, demographics, and other parameters. You can add leads to the database manually, through bulk upload from CSV and tables, or import from external sources.
• Targeting features help you select the most relevant audience based on actions, amount spent, likelihood of purchase, and other criteria.
• The platform supports more than 300 integrations. These include Wix, Shopify, WooCommerce, Square, Stripe, LinkedIn, Canva, and other systems.

• Free (1 user, up to 1000 emails per month).
• Essentials – $13 per month.
  
• Standard – $20 per month.
  
• Premium – $350 per month.
  

Buffer

• The service provides a set of tools for creating, posting, analyzing, and managing content.
• The platform allows you to conveniently plan content and save ideas in a separate library. It automatically places created posts on different platforms and tags them with relevant hashtags.
• Automated reports give users the ability to track the performance of their published content in a timely manner.
• Built-in analytics functions collect information on key post metrics and generate personalized insights based on them.
• Collaboration tools give you the flexibility to manage permissions and approvals for faster, more efficient workflows.
• Using the marketing tools of this service, you can quickly monitor comments on social networks and respond to them.
• The AI assistant helps you edit texts and rewrite them.
• The Landing Page Builder greatly simplifies and speeds up the creation of landing pages.

• Free (up to 3 channels for publishing posts).
• Essentials – $5 per month for 1 channel.
• Team – $10 per month for 1 channel.
• Agency – $100 per month for 10 channels.

HubSpot

• Marketing Hub is one of HubSpot's most important digital marketing tools. This is an all-in-one marketing automation service that collects and processes lead and customer data from various sources through Smart CRM.
• Users can plan and launch targeted campaigns across any channel they use, manage them, and analyze results.
• The platform helps adapt campaigns to the parameters of the brand's target audience. It supports flexible personalization and generates data-driven insights, thereby increasing marketing relevance.
• The online form builder allows you to create and customize high-converting forms in a few clicks and automatically add lead contacts to your CRM.
• The email newsletter module contains an impressive library of templates with an editor for customizing backgrounds, branding, and CTA elements. Additionally, it supports content personalization and automates email sending based on a number of triggers.
• The service allows you to control the results of marketing campaigns through built-in analytics tools, reports, and dashboards.

• Free Tools (up to 5 users).
• Marketing Hub Starter – starting from $15 per month per user.
• Starter Customer Platform – starting from $15 per month per user.
• Marketing Hub Professional – starting from $800 per month for 3 users.
• Marketing Hub Enterprise – starting from $3600 per month for 5 users.

Unbounce

• The built-in drag-and-drop editor allows you to develop and customize a landing page in code-free mode. It enables you to flexibly change the design and add third-party content.
• The service catalog contains over 100 ready-made templates for one-pagers, pop-ups, and sticky bars. They are conveniently sorted by campaign type (lead generation, products, sales pages, books, webinars), industry (agency, SaaS, e-commerce, real estate), and effects (parallax, lightboxes, background video).
• The AI designer Smart Builder automates the development of landing page design using user-entered data.
• The AI copywriting module instantly generates and processes content for websites, newsletters, and advertising campaigns.
• Tools for targeting and A/B testing help develop the most converting version of the landing page, tailored to the target audience.
• The Smart Traffic feature automatically analyzes visitor parameters and directs traffic to a site with a higher conversion rate. It tracks metrics such as location, demographics, and device type.
• The platform supports integrations with hundreds of external resources: Salesforce, HubSpot, Google Analytics, Twilio, Mailchimp, and others.

• Build – $74 per month.
• Experiment – $112 per month.
  
• Optimize – $187 per month.
  
• Concierge – $649 per month.
  

ApiX-Drive

• Users can connect systems with each other through a convenient no-code interface, rather than wasting time and other resources on integrating them from scratch via an API.
• ApiX-Drive provides a wide selection of connectors sorted by thematic categories.
• Links with services for email and SMS mailings allow you to automate marketing campaigns. Integration with Facebook makes it possible to automatically receive advertising statistics from this social network.
• The platform automates the collection of lead contacts from Facebook, web forms, chatbots, instant messengers, and other sources. After that, it instantly transfers them to CRM, task managers, or other systems integrated as part of the integration.
• The service is optimal for mass text generation. To access this function, you should run the ready-made integration for ChatGPT.
• ApiX-Drive helps digital specialists effectively optimize various tasks and stages of their work, as well as interact with employers and colleagues faster and more conveniently.
• All integrations in the catalog can be configured in minutes through an intuitive web interface. If necessary, they are quickly removed and restored. To help users, the site provides training videos and articles with screenshots.

• TEST-DRIVE (1 integration) – free.
• Start (up to 25 integrations) – $19 per month.
  
• Standard (up to 50 integrations) – $39 per month.
  
• Pro (up to 100 integrations) – $59 per month.
  

VBOUT

• Email Marketing: A drag-and-drop email editor with ready-made templates and customizable blocks, allowing users to create professional emails without coding. VBOUT also supports dynamic email personalization, advanced segmentation, and automated drip campaigns.
• Lead Management: Consolidates all customer touchpoints in one dashboard, making it easy to track leads, score them based on interactions, and nurture them through automated workflows.
• Marketing Automation: VBOUT’s automation builder helps create workflows using drag-and-drop triggers and actions to automate processes like lead nurturing, customer follow-ups, and cross-channel campaigns.
• Social Media Management: Manage multiple profiles and schedule posts across channels such as Facebook, Instagram, LinkedIn, Twitter, YouTube, TikTok, Pinterest, and Google My Business. This feature includes stream monitoring, analytics, and a unified dashboard for ease of use.
• Landing Page Builder: Create responsive landing pages with a drag-and-drop interface using pre-designed templates or building them from scratch. VBOUT also supports form integration and pop-ups to optimize conversion.
• Pipeline Management: A simple CRM solution allowing you to create, track, and manage tasks, deals, and contacts. Customizable pipelines help teams stay organized and track deal progress effectively.
• AI-Enabled Features: Includes tools for predictive email sending, content generation (emails, SMS, social media), subject line analyzer, sentiment analysis, and an AI assistant to automate tasks such as adding/removing contacts and campaign creation.
• AI Chatbot: A multi-channel chatbot that interacts with customers across platforms like websites, landing pages, SMS (via Twilio), Instagram, and WhatsApp, automating common customer interactions.

• Free Plan: Lead management, email marketing (500 emails/mo), marketing automation and pipeline management.

• Starter Plan: $50/month - Everything in Free + Landing Pages, Advanced Reporting, Advanced AI and AI Chatbot.

• Professional Plan:$100/month - Everything in Starter + Social Media Tools, API Access, Calendar Booking, No VBOUT branding and Technical Support.

• Enterprise Plan: Custom Pricing - Everything in Professional + Salesforce Connector, Increased API Limits, Dedicated IP Pool, and Dedicated Account Manager

Gemini

• The platform is capable of writing, analyzing, and translating multipage texts between dozens of languages (more than 40), processing audio recordings and videos.
• The multimodal neural network underlying the service generates images based on text descriptions or other images (text-to-image, image-to-image) and also turns text into audio (text-to-speech).
• You can use the chatbot through the web interface and API. In addition, it is available in Google Docs, Gmail, Google Meet, and Google Slides applications with a Google One AI Premium subscription.
• Numerous Google Apps integrations complement Gemini's core functionality. With their help, you can automate the processes of searching for information, collecting recommendations, creating presentations, mailings, and other content. This gives good reason to call the platform one of the best AI tools for marketers.

Hootsuite

• The service allows you to plan, create, and post content on different platforms, managing it through a single interface.
• Hootsuite provides a built-in post idea generator and OwlyWriter AI text editor. These are very useful tools for content marketers. Using the latter, you can automate the preparation of texts, descriptions, hashtags, and other content.
• The platform gives you access to a post scheduler, a bulk publishing module, a catalog of templates for Canva, and an automatic calculation function for the best time to publish.
• Audience engagement tools include private and group chats, autoresponders, message templates, automatic tagging, inbox analytics, and more.

• Professional (1 user, up to 10 accounts) – $99 per month.
• Team (3 users, up to 20 accounts) – $249 per month.
• Enterprise (from 5 users and 50 accounts) – the cost is calculated individually and is available upon request.

Final Thoughts

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