Monetize YouTube channel – 7 Effective ways
From our article you will learn how to make money on your YouTube channel and what amounts you can count on.
Competently monetized YouTube channel can start bringing a good income to its owner in a few months. The main thing is not to violate the rules of video hosting and use effective methods.
What is YouTube monetization
Monetization of videos on YouTube is the receipt by the author or owner of videos uploaded to his channel of income from advertising. It would seem that everything is very simple: “add” some banner or promo to the record – and dollars immediately began to drip onto the wallet. This is an erroneous belief that only breeds disappointment, and the user, not fully understanding all the nuances of monetization, issues an unfair sentence: “a complete fraud – nothing works”.
An important point: the advertiser pays not for the fact of placing an advertisement and not even for watching your video with it, but specifically for views of the ads that are present in the videos.
To put it simply, all YouTube video views are divided into 2 types: regular and commercial. Only the latter participate in monetization. It is easy to distinguish them from each other. Commercial views are the views of the ad itself, embedded in the video, in which the advertiser has achieved its goal (the visitor spent a certain number of seconds looking at the ad or clicked on the URL to the site with the product promoted with it). A blogger's earnings directly depend on the number of commercial views of his video.
Ways to YouTube channel monetization
Time-tested and really working ways to monetize a channel on YouTube video hosting:
- contextual advertising Google AdSense;
- material support of the channel;
- brand partnership;
- referral program;
- sale of goods, information products and services;
- IT production;
- merchandise.
Google Adsense contextual advertising
Google AdSense is the so-called official YouTube partner program. The introduction of its contextual advertising in the video received the status of official monetization. To join this program, you need to have at least one video on your channel and sign up for Google AdSense as a YouTube partner. After that, the intelligent system will start selecting ads specifically for your video. The system makes sure that the advertisements are as relevant as possible to the topic of your videos and the audience that can watch them.
So, to monetize a YouTube channel in this way, you will need:
- an audience with at least 1000 subscribers;
- have over 4,000 hours of watch time over the last year;
- comply with all of the rules of video hosting;
- linking a channel to an account in Google Adsense.
Financial YouTube chanenl support
The essence of this method of monetization is that you provide your most loyal subscribers with the opportunity to support your work financially or, as they say now, donate. Today, vloggers can use 3 types of such support:
- Sponsor help. Channel subscribers undertake to transfer a certain amount to the channel owner every month for additional privileges (the ability to personally communicate with the author or hero of the video, gain free access to content that is closed to others, and etc.). Please note that YouTube withholds a 30% fee from such contributions.
- Super stickers and super chat. These features allow the viewer to write paid comments while watching the premiere of a video or live stream, complete with animated images. Paid messages are visible to everyone: they have a different color and are displayed at the top in the general chat.
- Donations. The simplest type of financial support – both for the owner of the channel and for payers. To use it, in the description of the channel or the specific video, you need to leave a link where to translate the help. Streamlabs or DonationAlerts service is recommended for withdrawing donations to a bank card.
YouTube brand partnership
The scheme of this method of monetization is extremely simple: the owner of the channel contacts one or another well-known brand, reaches an agreement with it on advertising and integrates the provided commercial into the video. You can embed your partner's ad into your video in different ways. Here are few proven effective options:
- Review. Your partner sends you a branded product. You must demonstrate it on video from all angles, as well as talk about it in detail and share your impressions of using it.
- Product placement. This "terrible" phrase means advertising a product without voicing its brand and manufacturer. Let's give some examples. You can appear in the frame in a T-shirt, tracksuit or with a handbag with the brand logo. You can drink juice on camera, and put the bottle with it in a conspicuous place so that the label is clearly visible. When filming the process of ironing things with an iron, you can choose an angle where the name of its model will be clearly visible.
- Unpacking. One of the most organic options for incorporating ads into videos, which is popular among subscribers. It has some similarities with the review. The owner of the channel carefully removes the product just bought or received from the brand representative from the package on camera, showing the audience the “product in person”, and also showing it in action.
- Advertising insert. Such ads may have nothing to do with the topic of the video. Most often, the promotional video is provided by the brand itself. The task of the channel owner is to place it inside his video and thus convey information about the partner to the viewers.
- Native advertising. This type crosses product placement and advertising insert. Its essence is that the author in his video should mention the advertised brand so naturally that viewers don't even notice that it was a promotion.
An important point: advertising in the video must be indicated. To do this, log in to your personal account and check the box "Contains direct ads" while uploading the video.
YouTube referral program
You've probably seen a lot of times on YouTube how a vlogger advertising a product of a certain brand recommends purchasing it by clicking on the link he provided. This is a vivid example of channel monetization through the participation of its owner in the brand's affiliate program. This way of making money is also called affiliate marketing.
A vlogger participating in the referrals programs receives a specified percentage of each purchase that will be made after clicking on the link provided by him. The brand itself does not pay for advertising.
Sale of goods, information products and services
This way of monetization has some similarities with brand partnerships. The main difference is that the owner of a YouTube channel sells a service or product for personal gain and at the same time acts as both an advertiser and a vlogger promoting the product. Best of all, this method suits large channels with a wide audience with a high degree of loyalty, which has already managed to positively prove itself in other options for paid cooperation with companies.
Among the advantages of selling goods, information products and services for monetizing a YouTube channel is simplicity, because it is not at all difficult to deal with it. The disadvantage is considered to be a high risk of making a mistake with the assortment, tiring subscribers with intrusive advertising, not receiving any orders and, accordingly, income.
IT production
Games and applications created by popular vloggers have every chance of getting into the top downloads. There is nothing surprising in this, because this IT product immediately has a large audience with a high degree of loyalty, which immediately responds to an invitation to test it.
In this case, several monetization options are available at once. A developer vlogger can earn income from paid downloads, in-app purchases, advertising, and paid subscriptions that users sign up after the free trial period ends.
Merchandise
Merchandise is a popular way among vloggers today to get an additional income. The amount of such earnings is directly affected by the number of subscribers and the activity of the channel owner. On average, you can have several hundred dollars a month on just one merchandise.
There are 2 options for launching this monetization method:
- Teespring platform (is an official partner of YouTube). Here you can order the production of the necessary goods with symbols or paraphernalia.
- Making merchandise with your own hands or in partnership with a brand.
How much can you earn with youtube
It is almost impossible to name clear numbers, since there are a lot of factors that influence the income of an average vlogger from the monetization of his YouTube channel. So here are some approximations:
- Contextual advertising has from 1 to 3 dollars per 1000 unique views.
- Brand partnership. One such integration can bring a vlogger with a million audience about 4-5 thousand dollars. How many such integrations will be completed in a month depends only on him.
- Referral program. In this case, the level of earnings is affected by the number of purchases made after clicking on the affiliate link. For each of them, the owner of the channel receives approximately from 20% to 70%.
- Sponsorship or donations. Everything here is very unpredictable: a vlogger can receive from his subscribers either zero or several hundred and even thousands of dollars in one month.
- Sale of goods, information products and services. As in the previous paragraph, the owner of the channel is able to both earn several thousand dollars a month, and miscalculate with the assortment, not having received a single cent in the end.
How YouTube monetization works
To monetize a YouTube channel today, there are many proven methods and detailed instructions on how to do it. At first glance, everything is very simple, but in fact, making money here is quite difficult. Keep this in mind and do not back down before the first difficulties. Before you start earning your first dollars, you will have to make and upload high-quality videos for some time in order to build up a number of subscribers that will allow you to place ads and negotiate sponsorships.
Just signed up for a video hosting site? Then focus on creating the best content and actively work to ensure that your channel immediately wants to subscribe. If you do not violate the rules of YouTube and copyright, your videos will be quite competitive, and the choice of monetization methods will be successful, you will soon be able to reach a stable good income.
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