Instagram Introduces Payment via Direct Messages

By simplifying the process of business transactions on the platform, the company has provided sellers and buyers with the ability to make payments through a chat.

In an effort to attract small businesses to the platform, Instagram is providing a new tool to make transactions easier. The buyer can now make a purchase, including placing an order and paying for goods using Meta Pay directly in the chat. Thus, the path of the client from the first interest to the purchase is shortened as much as possible.

Sellers and buyers will be able to discuss purchase details, request and receive payments using built-in forms, track order progress and more directly in the chat without switching to other applications.

The "payments in chat" option uses Meta Pay to organize the in-app purchase process. Thus, for the implementation of the payment process, you do not need to perform unnecessary actions, all processes are carried out in just a few taps. The company claims that payment processing is carried out in the most secure way and data security is guaranteed.

Stores can take advantage of the new option through integration with the Shops service, but it is also available to small businesses that do not use this product. At the first stage of implementation of the feature "payments in chat" it will be available only to users from the USA. Subsequently, it is planned to expand the geography of coverage of the new tool.