5 Best Google Analytics Alternatives in 2024
In 2024, the Google Analytics platform remains the undisputed leader in the web analytics market, where its share reaches 89.64%. However, many users are not satisfied with its policy on collecting and processing personal data. As a result, they prefer competitors of Google Analytics. You will learn about the best of them in this article.
Matomo
Matomo (formerly Piwik) is one of the most famous free alternatives to Google Analytics. This open-source web analytics platform was released in 2007. As of 2024, it is used by over 1 million websites in 190 countries.
Key features:
- Matomo gives users full control over their data and guarantees absolute privacy. Only website owners have access to this information. This allows their business to comply with GDPR and CCPA requirements.
- The interface's block architecture allows for easy and quick customization and personalization of the control panel. Necessary widgets can be added, removed, and moved.
- The service supports direct import from Google Analytics and provides secure tracking of personal data.
- Matomo has no restrictions on the volume of stored data, including the number of connected sites, users, segments.
- The system collects and processes data from websites in real time. This happens by default once every 10 seconds.
- With advanced analytics features, you can get reports and insights on dozens of web metrics: visitors, actions, goals, sales funnels, cohorts, and more.
- Tools are available to protect the privacy of visitors: unsubscribe from registration, IP anonymization, clearing old logs, etc.
- The platform is easily customized to meet user requests and the specifics of their sites. It contains over 250 settings parameters. Each of them can be flexibly changed and adjusted.
- HTTP API helps automate a number of operations. In addition, it is used to collect and organize user data from various sources: websites, web applications, mobile applications, the Internet of Things, and so on.
The Matomo platform has gained popularity among Google Analytics competitors, in particular, due to the lack of need to pay for it. The service can be downloaded, used, modified and distributed (on-premise) for free in accordance with the GNU GPLv3 license.
However, cloud access to it is paid. There are only two tariff plans:
- Business – €22 for 50,000 hits per month. If you pay for a year at once, the price will be €220. This plan comes with a 21-day free trial.
- Enterprise – the cost is calculated individually and is provided upon request.
Plausible
The Plausible platform is one of the best alternatives to Google Analytics. Like the previous service, it is open source and offers a number of useful tools for webmasters.
Key features:
- A clear dashboard allows you to track all the main metrics of the site. The service provides simple and functional web analytics in an out-of-the-box format without long and complex settings.
- Plausible is considered one of the most convenient competitors to Google Analytics. Its script takes up 75 times less space. It loads much faster and does not slow down the site.
- The system does not use cookies or otherwise violate the privacy of visitors. Its web analytics tools fully comply with the requirements of the legislation on the protection of personal data.
- The platform is easy to configure and integrate with sites on any CMS. To embed the script, simply add a one-line JS fragment to the <head> section of the code of the pages being tracked.
- Plausible is freely distributed under the AGPLv3 license. Anyone can download its code from GitHub and use and modify it without any restrictions.
- Stats API v2 enables automated collection and processing of statistics, including in real time. The Events API is designed to record page views and visitor actions. Site provisioning API enables mass creation of sites and their management through the service dashboard.
Plausible offers 3 tariff plans:
- Growth (up to 3 users and up to 10 sites) – from $9 per month.
- Business (up to 10 users and up to 50 sites) – from $19 per month.
- Enterprise – the cost is calculated individually and is provided upon request.
The prices shown are valid on a monthly payment basis. If you pay for the entire year at once, you can save an amount equal to 2 months' payment. The Growth and Business plans come with a 30-day free trial.
Fathom Analytics
Fathom Analytics is a simple and effective web analytics solution focused on maximum privacy protection. The combination of convenience and high functionality has allowed this platform to become one of the best Google Analytics alternatives.
Key features:
- Event tracking tools collect information about all important user interactions with websites: clicks on links, subscriptions to newsletters, product orders, and so on.
- Using UTM tags, advertisers can collect detailed data on how much traffic their campaigns are generating and how much revenue they are generating.
- The Fathom Analytics script is only 2 KB in source code and does not hinder the operation of the site in any way. It is fully compatible with any popular CMS or framework.
- The platform provides native integrations with dozens of modern CMS and frameworks: from WordPress, Webflow, and WooCommerce to Next.js, Vue.js and ConvertKit.
- The web analytics system is easy and quick to install and configure without any special knowledge or additional tools. To embed its script on a website or application, you only need to add one line of code.
- Fathom Analytics anonymizes IP addresses and other visitor data without using cookies. The service is fully compliant with GDPR, CCPA, ePrivacy, PECR, ensuring reliable protection of data privacy.
- The platform's algorithms block spam traffic, bots, and scrapers in real time, tracking and collecting data only from real visitors.
Fathom Analytics is considered one of the budgets paid alternatives to Google Analytics 4. The service offers only one tariff plan (from $15 per month for 100,000 data points). According to its terms, you can connect up to 50 sites and use e-commerce/event tracking. In addition, the platform integrates with all supported CMS and frameworks, API, and more. For those who want to test the system first, a 30-day free trial period is available.
Clicky
Clicky is one of the worthy Google Analytics 4 alternatives. It is a convenient, accessible, and partially free platform for collecting and processing web analytics in real time.
Key features:
- The service interface is a customizable control panel with widgets placed on it. A separate dashboard is created for each site, which can be easily changed or copied for a new site.
- Clicky has numerous settings. With their help, you can enable and disable the Ajax interface, turn off the safe browsing mode, change the display of the site on the dashboard, or turn off analytics entirely.
- The platform widget for WordPress automatically collects and transfers to the dashboard data about online users, number of visits, actions, bounces, average time spent on the site, and more.
- The service supports automatic sending of reports to email, creation of personalized widgets, setting up global filters, and collecting analytical data through subscription to RSS feeds.
- Each widget is easily customizable. Webmasters can set it up to collect a certain type of data. For example, how many visitors followed outgoing links, watched a video, or downloaded a certain file.
- Clicky is a privacy-friendly web analytics system. It does not store personal data by default, complying with GDPR requirements. The platform anonymizes visitors' IP addresses and does not track cookies.
- The service has heat maps (by page, visitor, or segment) and allows you to collect additional data for security or fraud prevention purposes (e.g., full IP addresses).
- The platform automatically monitors the site's performance, tracking it from 7 points in different regions of the world. When a site is disabled, its owner immediately receives a notification about it.
Clicky is one of the free Google Analytics alternatives, as it offers a corresponding tariff plan. It is limited to 1 site and 3,000 views per day. In addition, the service offers 4 paid tariff plans:
- Pro (10 sites, 30,000 views per day) – $9.99 per month.
- Pro Plus (10 sites, 30,000 views per day, heatmaps, uptime monitoring) – $14.99 per month.
- Pro Platinum (30 sites, 100,000 views per day, heatmaps, uptime monitoring) – $19.99 per month.
- Custom (up to 1,000 sites, up to 20 million views per day) – the cost is calculated individually and is provided upon request.
The prices shown are valid on a monthly basis. If you pay for the entire year at once, you can save 33%. Each plan comes with a 21-day free trial.
Mixpanel
Mixpanel provides a range of powerful analytics tools for businesses, making it one of the best Google Analytics alternatives for SaaS companies.
Key features:
- The platform collects not only standard web analytics data (clicks, transitions, etc.) but also advanced information about user behavior and their interaction with the product through websites and mobile applications.
- It allows you to track and analyze various audience actions: clicking on buttons, scrolling/navigating within the product, etc.
- Based on the collected data, the service generates analytical insights for businesses. Entrepreneurs and managers receive personalized forecasts that allow them to make strategically correct decisions.
- Segmentation tools help you flexibly organize and group users by different properties, attributes, cohorts, and other parameters in real time.
- Group analytics allows you to analyze metrics at the account or company level to get a complete picture of product adoption, audience retention, and other business metrics.
- Sales funnel analytics provides tools to analyze the sequence of user actions over a certain period of time. It can be used to calculate conversion, track interactions with the audience, and identify points of churn.
Mixpanel belongs to the free Google Analytics competitors category, as it offers a corresponding tariff plan. Its limitation is up to 20 million events per month. In addition to it, there are 2 paid plans:
- Growth (from 10,000 events per day) – from $24 per month. If you pay for the whole year at once, you can save from $115.
- Enterprise (up to 1 trillion events per month) – pricing is calculated individually and is available upon request.
Startups under 5 years old with up to $8 million in funding can use the Growth plan for free for the first year.
Conclusion
Among the alternatives to Google Analytics reviewed in our article, there are both simple and convenient services for web analytics and enterprise-level B2B platforms with a set of powerful tools for marketing and sales. Some systems presented here offer a free plan with limited functionality (Mixpanel, Clicky). Other participants in the review provide the opportunity to get acquainted with their capabilities for free during a 30-day trial period (Fathom Analytics).
Remember that using our ApiX-Drive online connector, you can automate processes on your own without any coding or special skills required. Be sure to check out our step-by-step guides to set up the integrations: