Shopping on TikTok: Only for Americans for Now

TikTok is actively looking for someone to outsource the development of a new feature – an online store. It is assumed that Americans will be the first to try shopping in this social network.

The emergence of a “store” in TikTok will allow businesses of any size to bring their products and services to one of the most popular online platforms in the world. The No. 1 candidate for the implementation of this venture is the Californian social network TalkShopLive, which specializes in online shopping. It is with its representatives that the TikTok management is currently negotiating, which needs the TalkShopLive technological resource in order for the implemented shopping function to work correctly and smoothly.

At the moment, it is known that TalkShopLive is going to establish a commission payment of 10% and calculate it for each hypothetical buyer. TikTok appears to be fine with this, as the social network plans to cover the estimated costs shortly after the launch of the new feature. As for the rest of the conditions, nothing is known yet. There is still no answer to the question of when the store will appear on the social network, and its representatives have not publicly commented on this topic.

Online selling for TikTok is nothing new. In 2021, its executives entered into an agreement with Shopify so that business account holders can embed their product catalogs in them. In the same year, the social network started testing a product designed for online shopping in the UK. The results did not live up to expectations, and TikTok decided to reconsider its plans for scaling online shopping to the US and Germany.