The new application from Microsoft will be able to work with any CRM

Viva Sales will be the first in a line of companion applications that will be able to integrate not only with programs from Microsoft, but also with any CRM system.

Microsoft Corporation introduced a new product in the field of automation of the sales process. The Viva Sales companion app will be the first in a series of similar solutions to be launched in the near future. It is reported that the operation of the application is based on the use of artificial intelligence technologies.

The main advantage of Viva Sales is that it combines work with information from several sources, including those that are not developed directly by Microsoft. In particular, we are talking about the ability of the application to integrate with any CRM system, exchanging information with it, in addition to data and processes that will be transferred from Teams and Microsoft 365.

The application should thus become the center of the seller's work, which will combine all information about the relationship with buyers, including various channels of communication with them, as well as tools for planning, setting tasks and tracking results. Also, sellers will be able to receive recommendations and notifications from the service.