Integration analytics systems

Integration analytics systems

The analytics system is a convenient functional platform that allows you to analyze business activities by many criteria and in different directions.

So, with its help you can analyze marketing, or you can do complex web analytics. Everything depends on the functionality and purpose of the system. Google Analytics remains the classic service. Despite the fact that the platform's popularity is growing every day, many companies offer their own tools. To set up the analytics system with your business's advertising platforms, you need to integrate them via API.

"Google Analytics"
"Google Analytics" is based on the work of a counter, which is placed on the site and records the user who came to your site. The system records cookies - a small fragment of text with data about the user. In the future, this file allows you to recognize the visitor and determine whether this is a new user or he has already been on the site, performed some actions.

"Google Analytics" is a free system. There is also a paid version. The systems are easy to use and install. To do this, just install the code on all pages of the site. After that, you can go to the control panel and see all the information on your site.

The functionality of the systems includes a wide range of tools: webvisor and maps, query analysis, resource performance monitoring, content analytics, eCommerce, user segmentation, competitor analysis, and customization options.

Online businesses have to evaluate many parameters: bounce rate, time spent by the user on the site, search phrases used to get to your site, branded queries, page load time, search traffic, viewing depth. If necessary, the analytics system can even take into account offline sales.

Google Analytics is the main analytics system, other solutions are more narrow, specialized. Not all of them are free. Some are tailored for social networks and allow you to analyze user engagement, the number of likes, reposts, etc.

This also includes call tracking systems, lead catchers, systems for analyzing the work of chatbots and online consultants. There are also aggregators of analytics systems that allow you to link the work of different services into one interface, including Google Analytics and social media analysis, integrating them via API. Such systems allow you to set up flexible, convenient and visual reports on many parameters, but the main work is still done in Google Analytics.