Integration Google Analytics 4 + Facebook Messenger

The new version of the Google Analytics 4 service helps webmasters and optimizers to flexibly measure traffic and engagement metrics for websites and apps. With its tools, they can compile reports across different devices and platforms, tracking touchpoints and visitor paths. Google Analytics 4 employs AI and machine learning algorithms, allowing it to compile quality, detailed insights about user actions. GA 4 enables the control of effectiveness and optimization of online marketing campaigns. Also, data can be exported to Google Ads and Google Marketing Platform. More

Facebook Messenger is an instant messaging service, but this time from Facebook. One of the most popular applications in this category, the number of registered users has already exceeded one billion and continues to increase. At the same time, in order to use Messenger, it is not necessary to be a user of a social network. This application is used not only by ordinary users, in recent years it has become a real tool for marketers. Businesses large and small use it to communicate with customers, in support services and for mass mailings. More