Integration Google Analytics 4 + Sendlane

The new version of the Google Analytics 4 service helps webmasters and optimizers to flexibly measure traffic and engagement metrics for websites and apps. With its tools, they can compile reports across different devices and platforms, tracking touchpoints and visitor paths. Google Analytics 4 employs AI and machine learning algorithms, allowing it to compile quality, detailed insights about user actions. GA 4 enables the control of effectiveness and optimization of online marketing campaigns. Also, data can be exported to Google Ads and Google Marketing Platform. More

The Sendlane marketing platform provides a range of tools for ecommerce businesses. With its help, entrepreneurs and marketers can conduct SMS and email campaigns, place pop-ups on websites, as well as track and manage reviews. Other features of Sendlane include audience segmentation by different variables, multichannel automation, real-time analytics, multivariate testing, etc. This universal Internet marketing platform allows businesses to develop and launch ready-made automated sales funnels through different communication channels (SMS/email). More