AIDA

AIDA is the classic audience acquisition model used in advertising and marketing.

It was invented by the American Elmer Levinson in 1896 and was originally used to stimulate the sale of his advertising agency.

Over time, the AIDA formula gained wide popularity and began to be used in other areas. Today, it is a classic advertising and marketing tool that gave rise to many more modern technologies, but still remains in demand.

AIDA stands for:

A - Attention (Attention)

I - Interest

D - Desire (Desire)

A - Action

An advertising offer created according to the AIDA model first attracts attention and arouses the buyer's interest in a product or service, then arouses his desire to take possession of this offer. Finally, at the final stage, advertising encourages the buyer to take an action for his purchase.

The effectiveness of the AIDA method directly depends on whether the marketer manages to evoke the above emotions in the audience or not. The first two stages (attention and interest) are considered especially important, during which the buyer must have confidence in the advertising / marketing campaign and the product offered.

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