06.11.2023
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TikTok and Google Sheets Integration: Automatic Leads Transfer

Yuliia Zablotska
Author at ApiX-Drive
Reading time: ~10 min

TikTok is one of the most popular social networks in the world, with an endlessly scrolling feed filled with short, vertical videos. It allows you to unobtrusively and natively promote goods and services: you show the product in a video and achieve “soft” sales. In this article, we will tell you how to set up TikTok and Google Sheets integration to automatically transfer leads from a social network to tables for further processing.

Content:
1. How to Make TikTok + Google Sheets Integration
2. Setting Up the Data Source – TikTok
3. Setting Up the Data Receiver – Google Sheets
4. Setting Up Auto-Update
5. The Result is Google Sheets + TikTok Integration
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If you use TikTok as one of your channels for advertising goods or services and the online application Google Sheets to collect data from potential buyers, maintain and store their database, you probably manually enter information about each lead from this social network into a table. Because of this, you have to be distracted, waste extra time and delay your response to the buyer, who, without receiving quick feedback, may change the decision to buy. Automating the transfer of lead data from one platform to another will greatly simplify your workflow and save time, which is considered the most valuable resource today.

By connecting both systems, you will increase not only your own productivity but also the productivity of your team. Our online connector, ApiX-Drive, will help you do this. Successfully setting up Google Sheets and TikTok integration will give you the opportunity to immediately receive the personal data of a new lead directly into the table, where you will automatically have a new row generated each time. Thus, you will no longer need to manually enter your client's first name, last name, phone number and other data. Your work process will be optimized, and the customer will be provided with quick feedback and a pleasant first impression of you.

TikTok and Google Sheets integration | Result of connecting platforms

How to Make TikTok + Google Sheets Integration

Almost any IT specialist can integrate TikTok with Google Sheets via the API. Have you already breathed a sigh of relief because you have decided to ask your colleague from the technical department to take care of this tomorrow? Or maybe, on the contrary, you are thinking about whom to invite from outside since your company doesn’t even have a system administrator? Take your time. Your colleague will most likely agree to help you, but it is unlikely that he or she will be able to do this within the next hour. Remember which resource is the most valuable? Inviting an outside professional involves additional financial costs, which can be quite significant. We offer you a solution to get what you need much faster and more economically – the ApiX-Drive online connector. With this service, you will set up the necessary connection yourself, spending just a few minutes. Its intuitive interface and operating principle, as well as our detailed instructions, will allow you to complete all the steps without any difficulty.

The working scheme of Google Sheets TikTok integration looks like this: “data source – online connector – data receiver.” The ApiX-Drive system monitors new leads on the social network around the clock and, as soon as they appear, sends them to your table. To create and launch such process automation, you only need to take a few simple steps. Let's start right now.

Setting Up the Data Source – TikTok

To set up TikTok integration with Google Sheets, first you have to create a new connection. For this, click on the green button.

TikTok and Google Sheets integration | Create a new connection


Next, you must select the data source system. In this case, it's TikTok. Click “Continue”.

TikTok and Google Sheets integration | Select the data source system


Now, you have to select the action “Get LEADS (new)”. Click “Continue”.

TikTok and Google Sheets integration | Select the action “Get LEADS (new)”


At this stage, you have to connect your TikTok account to the ApiX-Drive service. Click on the blue button.

TikTok and Google Sheets integration | Connect your TikTok account to the ApiX-Drive


You must specify the username and password for your TikTok business account. Click “Log in”.

TikTok and Google Sheets integration | Specify the username and password


After this, you have to indicate the code that will be sent to your email.

TikTok and Google Sheets integration | Indicate the code


Next, provide ApiX-Drive access to work with your TikTok account. Click “Confirm”.

TikTok and Google Sheets integration | Provide ApiX-Drive access to work with your account


When the connected account appears in the list of active accounts, select it and click "Continue".

TikTok and Google Sheets integration | Select the connected account


Next, you have to select an advertising account and the page. Click “Edit and continue”.

TikTok and Google Sheets integration | Select an advertising account and the page


At this stage, you can set up a data filter. In this case, there is no need for this, so click "Continue".

TikTok and Google Sheets integration | Click "Continue"


At this point, you should see test data on one of your TikTok leads. If there are no real leads, click "Load test data from TikTok".

TikTok and Google Sheets integration | Click "Load test data from TikTok"


You will see an example of test data with fields filled in. If you are satisfied with everything, click "Continue". This completes the TikTok data source setup successfully.

TikTok and Google Sheets integration | An example of test data

Setting Up the Data Receiver – Google Sheets

To set up Google Sheets integration with TikTok, click on the green button “Start Configuring Data Destination”.

TikTok and Google Sheets integration | Click on the green button


You have to go to the data destination setting. Choose the system "Google Sheets". Click “Continue”.

TikTok and Google Sheets integration | Choose the system "Google Sheets"


Next, you must select the action “Add ROW”. Click “Continue”.

TikTok and Google Sheets integration | Select the action “Add ROW”


At this stage, you have to connect your Google Sheets account to the ApiX-Drive system. Click on the blue button.

TikTok and Google Sheets integration | Connect your account to the ApiX-Drive


In this window, you have to specify the login for your Google account. Click “Next”.

TikTok and Google Sheets integration | Specify the login for your Google account


Next, specify the password for your Google account. Click “Next”.

TikTok and Google Sheets integration | Specify the password for your Google account


Make sure to provide ApiX-Drive access to work with your Google account. Check the box “Select all” and click “Continue”.

TikTok and Google Sheets integration | Check the box “Select all”


When the connected login appears in the list of active accounts, select it and click "Continue".

TikTok and Google Sheets integration | Select the connected login


At this stage, you have to select the file and sheet to which new leads from TikTok will be added. Now you see Google Sheets columns into which you can assign data from TikTok.

TikTok and Google Sheets integration | Select the file and sheet


To do this, click in the field and select a variable from the drop-down list.

TikTok and Google Sheets integration | Select a variable from the drop-down list


Please note that you can use not only variables from the drop-down list but also enter data manually.

TikTok and Google Sheets integration | Also enter data manually


When all required fields are filled in, click "Edit and continue".

TikTok and Google Sheets integration | Click "Edit and continue"


At this point, you see an example of the data that will be transferred to Google Sheets as new rows for each new lead from TikTok.

TikTok and Google Sheets integration | An example of the data that will be transferred


If you are not satisfied with something, click "Edit", and you will go back a step. To check the correctness of the settings, click "Send test data to Google Sheets".

TikTok and Google Sheets integration | Click "Edit" or "Send test data to Google Sheets"


After successful submission, go to Google Sheets and check the result.

TikTok and Google Sheets integration | Check the result


If you are satisfied with everything, return to the ApiX-Drive system and continue setting it up. For this, click “Continue”. This completes the setup of Google Sheets as a data destination.

TikTok and Google Sheets integration | Return to the ApiX-Drive system

Setting Up Auto-Update

In order for data transfer to occur automatically, you need to configure auto-update. Click on the green button “Enable update”.

TikTok and Google Sheets integration | Click on the button “Enable update”


Click on the gear button.

TikTok and Google Sheets integration | Click on the gear button


Select the interval for the operation of the connection. For example, once every 5 minutes. In addition, here you can change the name of the connection and assign it to the required group. Click “Continue”.

TikTok and Google Sheets integration | Select the interval and click “Continue”

The Result is Google Sheets + TikTok Integration

If you strictly followed our instructions, you were most likely able to set up the TikTok Google Sheets integration and start automatic data transfer. This will allow you to no longer transfer leads' contact information from the social network into tables using the copy-paste method. In your spare time, you will be able to solve problems of a higher level of importance or generate new creatives for promotion that will benefit your business. Automation of business processes is a trend today. In the near future, those who do not apply it will inevitably lose to competitors. The ApiX-Drive online connector is a powerful yet extremely easy-to-use tool. With its help, you can quickly set up the automated system connection you need, which will give you the opportunity to improve your performance, increase your competitiveness and save your budget.

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Routine tasks take a lot of time from employees? Do they burn out, do not have enough working day for the main duties and important things? Do you understand that the only way out of this situation in modern realities is automation? Try Apix-Drive for free and make sure that the online connector in 5 minutes of setting up integration will remove a significant part of the routine from your life and free up time for you and your employees.