RTB
RTB ( Real Time Bidding ) is a special technique in advertising, in accordance with which they conduct an auction and sell advertising space on the Internet online.
The auction takes place almost instantly during the loading time of the site page for the user.
How it works?
The scheme includes:
- RTB system;
- trading platform (DSP);
- platforms that sell advertising space;
- platforms that provide information about users;
- systems providing access to management (Trading Desk);
- platforms-constructors of dynamic banners.
RTB advertising involves a whole chain of complex elements, many technological platforms, which together allow the user to interact from all sides. He actually does not notice this complex process.
This is where targeting and retargeting come into play. First, the system allows you to select its target segment from the general mass of the audience according to certain criteria: demographic, geographic, etc. After that, it shows ads to those who have already encountered the advertiser: visited their website, downloaded a mobile application, etc.
How to start using RTB ads on your site?
To receive profit from RTB ad impressions, you need to register on an advertising platform, for example, in the Yandex Advertising Network. The site must meet the criteria of this advertising platform and pass moderation. At the next stage, you need to set up advertising: set the privacy level, select a vertical or horizontal position, format, design, etc. At the last stage, you need to install the advertising banner code on the site, and Yandex will enable advertising in 30 minutes.
Back Home eCommerce Encyclopedia
Set up integration without programmers – ApiX-Drive
Articles about marketing, automation and integrations on our Blog