05.10.2024
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How to Integrate Google Contacts and SendGrid: Step-by-Step Instruction

Yuliia Zablotska
Author at ApiX-Drive
Reading time: ~11 min

Google Contacts is a popular tool for collecting and managing contacts. SendGrid is a cloud platform for automating email communications. If you use both services, you likely want to optimize work with them. This can be achieved through their integration using the ApiX-Drive online connector. In our article, you will learn how to perform Google Contacts and SendGrid integration. This will automate the transfer of new contacts for emails.

Content:
1. Why Automate Data Transfer from Google Contacts to SendGrid
2. How to Set Up Google Contacts Integration with SendGrid
3. Setting Up the Data Source – Google Contacts
4. Setting Up the Data Receiver – SendGrid
5. Setting Up Auto-Update
6. Bottom Line
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Why Automate Data Transfer from Google Contacts to SendGrid

Important benefits of automating data transfer from Google Contacts to SendGrid:

  • Minimize errors. Manual data transfer is prone to errors, such as missing a digit in a phone number or a letter in an email address. These can easily cost you a customer. Automation eliminates these problems.
  • Fast processing of lead information. Automatic data transfer occurs instantly, which significantly speeds up the process compared to the manual method.
  • Continuous operation of the system. The automated process does not require lunch breaks, weekends, sick leave, or rest. It works around the clock without losing quality.
  • Optimization of managers' time. Automation frees specialists from routine data transfer, giving them the opportunity to engage in more complex and important tasks.
  • Increased productivity. Automating the data transfer process allows you to do more work in the same amount of time, increasing the efficiency of your department and your company.

SendGrid and Google Contacts integration allows you to automatically transfer new contacts to the email marketing system. There, they will be immediately processed as new contacts for mailing. You will no longer need to manually copy every detail of customer info (name, surname, phone numbers, emails, etc.). This will help you optimize workflows and improve customer service. It will speed up feedback. Also, you will gain an edge over competitors who don't use automation.

Google Contacts and SendGrid integration | User's contact in Google Contacts
Google Contacts and SendGrid integration | Result of the data transfer to SendGrid

How to Set Up Google Contacts Integration with SendGrid

To perform Google Contacts + SendGrid integration, you don’t need to learn the basics of programming or understand the details of the API. All the necessary tech actions will be performed for you by our online connector ApiX-Drive. This tool is designed specifically for quick and easy integration of systems. With its intuitive interface and clear instructions, you can set everything up in just 10 minutes. Moreover, you will have access to detailed video and text guides that will facilitate the process of connecting your accounts.

So, let's take the first step. Register on the website apix-drive.com. Once your personal account is created, you can proceed to the SendGrid + Google Contacts integration.

Setting Up the Data Source – Google Contacts

To set up the Google Contacts integration with SendGrid, first, create a new connection.

Google Contacts and SendGrid integration | Create a new connection


Select the data source system. You need Google Contacts. Click “Continue.”

Google Contacts and SendGrid integration | Select Google Contacts


Choose the action “Get CONTACTS (new/modified).” Click “Continue.”

Google Contacts and SendGrid integration | Choose the action “Get CONTACTS (new/modified)”


Connect your Google account to ApiX-Drive.

Google Contacts and SendGrid integration | Connect your Google account to ApiX-Drive


Specify the login of your Google personal account. Click “Next.”

Google Contacts and SendGrid integration | Specify the login of your Google account


Specify the password of your Google personal account. Click “Next.”

Google Contacts and SendGrid integration | Specify the password of your Google account


Provide ApiX-Drive access to work with your Google account. For this, click “Continue.”

Google Contacts and SendGrid integration | Provide ApiX-Drive access to work with your Google account


Then, be sure to check all the boxes and click “Continue” again.

Google Contacts and SendGrid integration | Be sure to check all the boxes


When the connected account appears in the list of active accounts, select it and click “Continue.”

Google Contacts and SendGrid integration | Select the connected account


There are no additional settings for the Google Contacts system, so just click “Continue.”

Google Contacts and SendGrid integration | Click “Continue”


Here, you can set up a data filter. For our task, we can skip this step. Click “Continue.”

Google Contacts and SendGrid integration | You can also click “Continue”


Now, you see an example of data for one of your contacts in Google Contacts. Click “Continue.” This completes the setup of Google Contacts as the data source.

Google Contacts and SendGrid integration | You see an example of data for one of your contacts

Setting Up the Data Receiver – SendGrid

Now, you can proceed to setting up the data receiver.

Google Contacts and SendGrid integration | Click "Start Configuring Data Destination"


To set up the SendGrid integration with Google Contacts, select the data receiver system. You need SendGrid. Click “Continue.”

Google Contacts and SendGrid integration | Select SendGrid


Choose the action “Add CONTACT.” Click “Continue.”

Google Contacts and SendGrid integration | Choose the action “Add CONTACT”


Connect your SendGrid account to ApiX-Drive.

Google Contacts and SendGrid integration | Connect your SendGrid account to ApiX-Drive


In this window, you must specify the API key. 

Google Contacts and SendGrid integration | Windows for specifying the API key


To get the API key, go to the settings of your SendGrid personal account.

Google Contacts and SendGrid integration | Go to the settings of your SendGrid account


Go to the API Keys section.

Google Contacts and SendGrid integration | Go to the API Keys section


Click “Create API Key.”

Google Contacts and SendGrid integration | Click “Create API Key”


Specify a name for the new key. Then, grant full access and click “Create & View.”

Google Contacts and SendGrid integration | Specify a name for the new key and grant full access


Copy the API key and click “Done.”

Google Contacts and SendGrid integration | Copy the API key


Paste the API key into the appropriate field in ApiX-Drive and click “Continue.”

Google Contacts and SendGrid integration | Paste the API key into the appropriate field in ApiX-Drive


When the connected login appears in the list of active accounts, select it and click “Continue.”

Google Contacts and SendGrid integration | Select the connected login


Select the List to which new contacts will be added.

Google Contacts and SendGrid integration | Select the List


Now, you see the SendGrid fields for creating new contacts. You can assign variables from Google Contacts to these fields. To do this, click in the field and select a variable from the drop-down list.

Google Contacts and SendGrid integration | Assign variables from Google Contacts to these fields


When all the necessary fields are filled in, click “Continue.”

Google Contacts and SendGrid integration | Click “Continue”


At this stage, you see an example of the data that will be sent to SendGrid. If you are not satisfied with something, click “Edit,” and you will go back one step. To check the correctness of the settings, click “Send test data to SendGrid.”

Google Contacts and SendGrid integration | To check the correctness of the settings, click “Send test data to SendGrid”


After successful sending, go to SendGrid and check the result.

Google Contacts and SendGrid integration | Go to SendGrid and check the result


Then, return to ApiX-Drive and continue setting up.

Google Contacts and SendGrid integration | Return to ApiX-Drive and continue setting up


At this point, the SendGrid setup as the data receiver is successfully completed.

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Setting Up Auto-Update

In order for data transfer to occur automatically, configure auto-update. Click “Enable update.”

Google Contacts and SendGrid integration | Click “Enable update”


Click on the gear button.

Google Contacts and SendGrid integration | Click on the gear button


Select the interval for the data update. For example, once every 5 minutes. Moreover, here you can change the name of the connection and assign it to the required group. Click “Continue.”

Google Contacts and SendGrid integration | Select the interval for the operation of the connection


SendGrid & Google Contacts integration was completed. Congratulations!

Bottom Line

Using the ApiX-Drive connector to automate data transfer will optimize work processes. It will open up new opportunities. Its interface and operating principle are so clear. You can easily integrate the systems you need, even without programming experience. After you complete the Google Contacts & SendGrid integration according to our instructions and activate automatic updates, the “magic” of interaction will begin. Soon, you will see new contacts automatically coming from one service to another.

SendGrid integration with Google Contacts will save you from having to do monotonous manual work. The ApiX-Drive online connector automates this process. It allows you to focus on more important aspects: improving customer interactions and learning new marketing strategies. This way, you can increase the efficiency of your business and get ahead of your competitors.

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