8 Instagram Tools Every Marketer Should Know About

Instagram's tools have become the most reliable tricks of the trade in a time where Instagram isn’t just for personal use anymore. These tools maximize growth by strengthening your brand’s overall Instagram marketing strategy by humanizing content, showcasing products and services, and inspiring audiences and target markets. This article highlights the best tools marketers can use to grow a brand or business on the platform.

With over 200 million business accounts and about 1.2 billion active users in 2023, Instagram is a great channel for businesses looking to engage their target audience. But the crucial thing here is to invest in reliable Instagram marketing tools that can be used for various purposes, from getting higher engagement, saving time with Instagram automation, getting more followers and likes, creating compelling content, and scheduling posts to tracking the status and progress of your Instagram marketing strategy. 

Marketers need tools to help streamline marketing efforts and achieve business goals. To help you make the most of the potential Instagram has to offer, here are eight Instagram tools that’ll instantly turn you into an Instagram Pro. 

Kicksta is an Instagram growth tool designed to generate organic, real Instagram followers without bots, fake accounts, or spam using AI-driven technology that engages and interacts with Instagram accounts that fit your target audience. For marketers who value quality over quantity, Kicksta works with their clients to target follow counts, audiences, and interest from real-life people to improve social proof.

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As a link-in-bio solution, url.bio allows you to create a customizable and personalized page that puts all the essential links you want to share with your Instagram audience in one place. It’ll enable marketers to manage and track multiple links in one place, schedule links to go live and customize theme colors and fonts. 

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Price: Free

Mention is a social listening and media monitoring tool that increases brand awareness by enabling brands and businesses to understand their audience’s perception across social media platforms and the web. The tool allows marketers users to track their brand, industry topic, or competitor, which helps create content based on Instagram insights. 

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Canva is a design tool that simplifies the digital design process. This means that marketers will find it a lot easier to create social media posts, posters, presentations, videos, reels, logos, and more, through a drag-and-drop user interface. 

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Instagram Ads Manager provides advertising strategy tools to create ads or build multi-platform campaigns on Facebook and Instagram. This tool allows marketers to run seamless multiple ad campaigns in the form of image carousels, videos, canvases, and collections. 

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Price: Instagram Ads Manager is free to use

Iconosquare is an Instagram analytics and social media management tool that includes tools for publishing and monitoring, which involves social listening and engagement. The tool also acts as a scheduling platform for brands and agencies. 

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Hootsuite is a social media management platform that allows marketers to handle the day-to-day tasks and activities of running social media campaigns, from curating content, scheduling and publishing posts to management teams and measuring ROI. It’s also one of those Instagram tools that provides real-time insights and reports that help marketers optimize content and maximize the outcomes of ads and audience engagement. 

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Keyhole is a social media reporting and analytics tool that lets marketers analyze brand mentions, multiple profiles, campaigns, and influencers. Through automated social media analytics, this tool measures real-time and historical data that tracks hashtags, keywords, accounts, and URLs. Keyhole is also helpful for marketers for real-time campaign monitoring and optimization, brand monitoring and optimization, including data-driven market and competitor research.  

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Undoubtedly, platforms like Instagram continue to add new features, which results in the need for updated and innovative tools. That said, marketers need to be up-to-date, always relying on dynamic tactics. If Instagram growth is the goal, marketers should constantly experiment, test new platforms, and try new things.

Instagram tools are a lifesaver. They get the job done and eliminate the need for tedious manual work involved in social media management and analytics. The right Instagram tools can have a significant impact on your business, as well as your sales and Instagram marketing efforts overall. The key is to consider your requirements carefully before selecting the tools and take advantage of them to the fullest extent possible.

Time is the most valuable resource for business today. Almost half of it is wasted on routine tasks. Your employees are constantly forced to perform monotonous tasks that are difficult to classify as important and specialized. You can leave everything as it is by hiring additional employees, or you can automate most of the business processes using the ApiX-Drive online connector to get rid of unnecessary time and money expenses once and for all. The choice is yours!