Meta’s Threads Enhances Features for Businesses and Creators

Meta’s Threads is rolling out new tools aimed at making the platform more useful for businesses and digital creators. Among the updates, users can now view insights into post metrics and follower demographics, and create multiple post drafts. A soon-to-be-released feature will also allow users to schedule posts days in advance. These updates will be launched on Threads’ web platform first, with the mobile app update to follow.

As Threads celebrates its first anniversary, Meta is working to draw in more users with these enhanced tools. The focus is on attracting creators and businesses, who benefit from detailed audience demographics and engagement data.

Threads, which launched in July 2023, has quickly grown to over 200 million monthly active users by August 2024. Meta’s new features aim to solidify Threads’ appeal in the competitive social media environment.

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