CPC

CPC (Cost Per Click) is a model of advertising payment when the advertiser pays not for views, but for clicks.

The cost per impression depends on many factors. It is determined, for example, by the popularity of the platform on which the advertisement was placed, or by the category to which the advertised product belongs. Competition also plays a role.

The CPC advertising model is considered very effective and allows you to attract a large number of leads in a short period of time. However, everything here is also very situational, a lot depends on how the advertising campaign was built and carried out. It is not enough just to place an attractive banner on a popular resource.

The CPC advertising model can be called the opposite of the CPM model, when you pay for every thousand views. In the second case, the effectiveness of an advertisement may be significantly lower, although the cost of its placement may be much more attractive. The first option implies that you pay only when the transition to your site has been made.

However, the very fact of the transition does not mean that the visitor must perform the target action. A lot depends on how attractive your offer seemed to visitors, whether it was presented correctly. For example, if a visitor does not like the site of the store, then he can refuse to purchase.

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