How to Connect Google Ads as Data Destination

The integration will allow you to upload click or call conversions to Google Ads based on data from other systems. For example, you can get conversions from your website, landing page, or Google Sheets and feed them to Google Ads. This will allow you to efficiently automate workflows and save a lot of time.

Let's go through the entire Google Ads setup steps together!

Navigation:
1. What will integration with Google Ads do?
2. How to connect your Google Ads account to ApiX-Drive?
3. How can I setup the transfer of data to Google Ads in the selected action?
4. An example of the data that will be sent to your Google Ads.
5. Auto-update and update interval.

To do this, click "Start Configuring Data Destination".

Select the system as Data Destination. In this case, you must specify Google Ads.

Next, you need to specify an action, for example, "Create click CONVERSION".

- Add KEYWORD to group - keyword will be added to your Google ADS account at the group level.

- Add negative KEYWORD to group - negative keyword will be added to your Google ADS account at the group level.

- Change keyword STATUS - the keyword status will be changed in your Google ADS account.

- Delete KEYWORD / NEGATIVE KEYWORD from group - keyword or negative keyword will be deleted in your Google ADS account at the group level.

- Change campaign STATUS - the campaign status will be changed in your Google ADS account.

- Change group STATUS - the group status will be changed in your Google ADS account.

- Add negative KEYWORD to the general list - negative keyword will be added to your Google ADS account at the general list level.

- Delete KEYWORD from the general list - keyword or negative keyword will be deleted in your Google ADS account at the group level

- Create click CONVERSION - data on click-through conversions will be added to your Google Ads account.

- Create call CONVERSION - data on call conversions will be added to your Google Ads account.

Note!
To send click-through conversions, you need to pass the current gclid, date and time to associate conversions with visits of users of your site.

Note!
To transfer call-to-call conversions, you need to set up tracking on your website and in Google Ads. How to do this is described in the article . Only after that you will be able to send conversions for calls to a specific phone number, which was previously recorded by the Google script.

The next step is to select the Google Ads account into which the data will be send.

If there are no accounts connected to the system, click "Connect account".

Choose which account you want to connect to ApiX-Drive and grant all permissions to work with this account.

When the connected account is displayed in the "active accounts" list, select it for further work.

Attention! If your account is in the "inactive accounts" list, check the correctness of the specified data!

Select the required Google Sheets fields, click on the parameter and it will be assigned to the selected Google Ads field.

Now you can see the test data.

If you want to submit test data to Google Ads in order to check if the setting is correct, click "Send test data to Google Ads" and go to your Google Ads to check the result.

If you want to change the settings - click "Edit" and you will go back one step.

If everything suits you, click "Next".

This completes the Data Destination system setup!

Now you can start choosing the update interval and enabling auto-update.

To do this, click "Enable update".

On the main screen, click on the gear icon to select the required update interval or setup scheduled launch. To start the connection by time, select scheduled start and specify the desired time for the connection update will be started, or add several options at once when you need the connection will be started.

Attention! In order for the Scheduled Run to work at the specified time, the interval between the current time and the specified time must be more than 5 minutes. For example, you select the time 12:10 and the current time is 12:08 - in this case, the automatic update of the connection will occur at 12:10 the next day. If you select the time 12:20 and the current time is 12:13 - auto-update of the connection will work today and then every day at 12:20.

To make the current connection transmit data only after another connection, check the box "Update connection only after start other connection" and specify the connection after which the current connection will be started.

To enable auto-update, switch the slider to the position as shown in the picture.

To perform a one-time data transfer, click on the arrow icon.  

This completes setup Google Ads as Data Destination! See how easy it is!?

Now don't worry, ApiX-Drive will do everything on its own!